This article was first published on: IOTA - Medium --

ALYX, EVRYTHNG, Avery Dennison and IOTA are coming together to deliver the collaboration needed to drive supply chain transparency forward.

We are in the midst of a sustainability revolution where many companies from designers, producers to transporters are changing their operations to deliver better and more sustainable products. But for the consumer it is still impossible to learn about the provenance of your specific garment and most information is based on a mix of marketing and corporate sustainability reports — as opposed to transparent information. Thus, it is with excitement that the IOTA Foundation is delivering our piece to the puzzle in this multi-stakeholder effort to give consumers full transparency.

By scanning a label with their smartphone, consumers can view the garment’s “journey” and track it back from creation to the rack and point of sale. They can also confirm the authenticity of the product, along with its sustainability credentials. Brands will have full visibility...

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