News of adoption almost always excites the crypto community. This excitement, in many cases, triggers a rally in the asset being talked about. Another example of this was seen yesterday when it was announced that XEM (NEM) will be supported by the popular Travala online travel platform. In response to the news, NEM skyrocketed.

Yesterday, the NEM Foundation revealed that along with a lot of other digital currencies and fiats, Travala.com will also allow users to make payments with NEM’s XEM coin. In response to the good news, the token jumped from about $0.036 to peak at $0.043, a move of nearly 20%. Its valuation also surged, pushing up to $380 million.

In addition to adding support for XEM, Travala.com is also offering discounts of up to 40% for customers who use XEM tokens to make payment.

Speaking on the new partnership, NEM CEO Alex Tinsman expressed excitement about working with Travala as its one of the foremost crypto-forward companies, doing its bit for adoption. Tinsman said:

“Travala.com has long been a supporter of the crypto community and a valuable advocate for widespread adoption of cryptocurrencies and blockchain technology. We’re glad to be partnering with them to include XEM on their platform, further underlining our long-term message of scaling the technology for all institutions across all industries.”

The NEM announcement is coming not long after Travala also announced support for Tether’s USDT.

Image Credits: Pixabay

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