This article was first published on: IOTA - Medium --

The collaboration between IOTA and EVRYTHNG announced today is designed specifically for making product supply chains transparent in order to meet the urging demands for sustainability from people and planet alike.

Supply chains are complex systems that currently lack transparency. Increasing transparency among supply chain stakeholders is already a daunting task. Exposing this transparency to consumers is even more difficult.

But what if consumers could demand transparency? Today’s consumers want to make informed choices about the products they purchase. Particularly in the food and fashion industry, provenance data can help consumers assess the authenticity and sustainability of the products they purchase.

Securing transparency with DLTs

Public distributed ledgers can help manufacturers open up supply chain data to their customers. Storing this data on distributed ledgers allows any customer to access it either from a dedicated app or with a simple web interface, without the need for any...

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