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No doubt, YouTube has been in a power position when it comes to dealing with artists. It has been the most popular sites on the web and obviously the biggest music destination. But, does it really help the new-heads?

It’s 5:30 in the morning, The same mistake that, without fail, Vicky makes every morning. She lies on the bed and puts her headphones on, checks her music video that she uploaded yesterday on a platform. She ignores the email instead and feels so excited expecting she got viewers and fans already. 2views 0likes and she was so disappointed. She spent her whole week writing the song and it was all for nothing! She thought that everything was as easy as 1 2 3 that she would build a fanbase overnight.

Vicky’s content is just one among more than 600,000 hours of video content and 18,000 hours of music that is uploaded over major free streaming services on the web daily for consumers to view and listen. Thus, this makes it incredibly difficult for an emerging creator...

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