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A Dubai-based real estate giant Emaar announces its plan to launch a token, along with a consideration of holding an initial coin offering (ICO) in Europe as reported by English-language local media Arabian Business on March 11.
As per the reports, the said token will be developed by Lykke, a Swiss blockchain startup and will enable Emaar’s customers and stakeholders to access the referral and loyalty system across the entire company. Being the largest real estate company in the United Arab Emirates (UAE), Emaar is behind the city’s most loved icons such as the Burj Khalifa, Dubai Fountain, Dubai Mall and Dubai Opera.
The Wikipedia page of Emaar Properties illustrates a revenue of $5.83 billion and has been valued at $9.7 billion as of June last year. As per Arabian Business, Em...
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